Southern Company
Southern Company is an American gas and electric utility holding company based in the Southern United States. It is headquartered in Atlanta, Georgia, with executive offices located in Birmingham, Alabama. As of 2021 it is the second largest utility company in the U.S. in terms of customer base. Through its subsidiaries it serves 9 million gas and electric utility customers in 6 states. Southern Company's regulated regional electric utilities serve a 120,000-square-mile (310,000 km2) territory with 27,000 miles (43,000 km) of distribution lines.
If you'd bought from year…
Same habit, different start year. Each row shows what a constant habit's worth of SO would be worth today, had you started buying at that point in the asset's history.
| Started | $6/day$6/day coffee | $42/wk$42/week coffee |
|---|---|---|
| Year 1 (1981) — listing | $2,558,967 38.1× | $3,712,784 38.1× |
| Year 6 (1986) | $1,305,537 21.4× | $1,886,311 21.3× |
| Year 11 (1991) | $642,244 12.0× | $927,844 12.0× |
| Year 16 (1996) | $340,114 7.4× | $493,237 7.4× |
| Year 21 (2001) | $172,945 4.5× | $251,492 4.5× |
| Year 26 (2006) | $102,763 3.3× | $149,253 3.3× |
| Year 31 (2011) | $58,044 2.5× | $84,347 2.5× |
| Year 36 (2016) | $30,169 1.9× | $43,845 1.9× |
| Year 41 (2021) | $11,278 1.4× | $16,414 1.4× |
Repeated investment, no fees, dividends reinvested. $6/day coffee = $180 / month equivalent.
Headquarters
Atlanta, Georgia, United States
Popular scenarios with SO
For illustration only — not investment advice. Past performance is not indicative of future results.