Southwest Airlines
Southwest Airlines is a major airline in the United States. It is headquartered in the Love Field neighborhood of Dallas, Texas. It is the fourth-largest airline in North America when measured by passengers carried, as of 2024. With its all-Boeing 737 fleet, Southwest serves over 100 destinations in 42 states, Washington, D.C., Puerto Rico, and ten other countries and territories near the southern United States in the Gulf of Mexico and Caribbean Sea regions: Aruba, the Bahamas, Belize, the Cayman Islands, Costa Rica, Cuba, the Dominican Republic, Mexico, Jamaica, and Turks and Caicos.
If you'd bought from year…
Same habit, different start year. Each row shows what a constant habit's worth of LUV would be worth today, had you started buying at that point in the asset's history.
| Started | $6/day$6/day coffee | $42/wk$42/week coffee |
|---|---|---|
| Year 1 (1980) — listing | $1,519,792 21.7× | $2,206,829 21.7× |
| Year 6 (1985) | $779,642 12.5× | $1,127,658 12.4× |
| Year 11 (1990) | $347,283 6.3× | $503,548 6.3× |
| Year 16 (1995) | $168,888 3.6× | $245,233 3.6× |
| Year 21 (2000) | $105,912 2.7× | $154,019 2.7× |
| Year 26 (2005) | $81,387 2.5× | $118,280 2.5× |
| Year 31 (2010) | $50,136 2.0× | $72,916 2.0× |
| Year 36 (2015) | $19,810 1.2× | $28,774 1.2× |
| Year 41 (2020) | $12,259 1.3× | $17,811 1.3× |
| Year 46 (2025) | $2,678 1.3× | $3,901 1.3× |
Repeated investment, no fees, dividends reinvested. $6/day coffee = $180 / month equivalent.
Headquarters
Dallas, United States
Popular scenarios with LUV
For illustration only — not investment advice. Past performance is not indicative of future results.