elf Beauty Inc
e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. The company sells items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes and mascara. Its products are sold in 18 countries and in several stores including Target, Kmart, Dollar General and Walmart. Over half the company's sales come from its website, which is also as a social networking site with over two million members.
If you'd bought from year…
Same habit, different start year. Each row shows what a constant habit's worth of ELF would be worth today, had you started buying at that point in the asset's history.
| Started | $6/day$6/day coffee | $42/wk$42/week coffee |
|---|---|---|
| Year 1 (2016) — listing | $31,100 2.1× | $45,217 2.1× |
| Year 6 (2021) | $8,741 1.1× | $12,723 1.1× |
Repeated investment, no fees, dividends reinvested. $6/day coffee = $180 / month equivalent.
Popular scenarios with ELF
For illustration only — not investment advice. Past performance is not indicative of future results.